Why 4AM


Grueling work schedules, glaring iPhone screens, and sleepless nights aren’t going away anytime soon. Time is our most precious commodity, but most multi-step skincare routines would make it seem otherwise. We took the guesswork out of skincare by making sure that each ingredient is at a specific percentage, pH balanced, and can live happily with each other and on your skin. Guess what—your 10 step routine just took 30 seconds to swipe on your skin.


If you’ve ever wondered why exactly your skin is less than glowing after either staying up until or waking up at 4AM, you’re not alone. In fact, if you wondered enough, you could have won the 2017 Nobel Prize in Physiology in Medicine which was awarded for research on circadian rhythms of each organ of your body. It turns out your circadian rhythm in your skin automates processes like DNA and barrier repair, secreting oil, rebuilding your collagen, and loads of other processes—making sure they happen at the right time in the right amount. Late nights, mismatched sleep schedules, and you guessed it, blue light, which actually penetrates deeper into your skin than UV light, throws off your skin’s circadian rhythm.


All 4AM products are vegan, cruelty free, PH balanced, dermatologist tested, and free of all harmful ingredients we wouldn’t want to put on our skin and definitely not yours.


MIT (methylisothiazolinone), Parabens, MEA, DEA, Mineral Oil, Paraffin, Lanolin, Beeswax, Propylene Glycol, Sodium Lauryl or Laureth Sulfates, Phthalates, Toluene, Talc, Triclosan, Benzophenones, Progesterone, Bovine-sourced ingredients (such as collagen, elastin, colostrum, placenta extract), Formaldehyde-releasing preservatives (imidazolidinyl urea, diazolidinyl urea, DMDM hydantoin, quaternium-15), Synthetic fragrances or dyes, Solvent alcohols, Pore-clogging ingredients (lipids, which are used in some moisturizing products, can block pores), Petrolatum, Triethanolamine (TEA)


Lyons, Alexis B et al. “Circadian Rhythm and the Skin: A Review of the Literature.” The Journal of Clinical and Aesthetic Dermatology vol. 12,9 (2019): 42-45.

Pastorino, Giulia, et al. “Biological activities of the legume crops Melilotus officinalis and Lespedeza capitata for skin care and pharmaceutical applications.” Industrial Crops and Products 96 (2017): 158-164.

Torloni, Liliana, et al. “16311 Protective effects of an active complex against unbalanced biomarkers induced by infrared-A radiation, blue light, and heavy metals: An integral approach of skin aging.” Journal of the American Academy of Dermatology 83.6 (2020): AB175.

Campiche, Remo, et al. “Pigmentation effects of blue light irradiation on skin and how to protect against them.” International Journal of Cosmetic Science 42.4 (2020): 399-406.

Coats, Jahnna G., et al. “Blue Light Protection, Part I—Effects of blue light on the skin.” Journal of Cosmetic Dermatology 20.3 (2021): 714-717.