We’re not here to fix your bad habits. We’re here to help your skin avoid the consequences of them. A better routine is here.
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The minimalist driven beauty brand is rewriting the average, multi-process skincare routine.
It's become my trusty secret weapon within an arsenal of skincare products.
Guess what--your 10 step routine just took 30 seconds to swipe on your skin.
Inspired by Seoul
Korean skincare changed the game with the 10-step routine. We’re taking that and making it work for us. All the active ingredients we try to layer in a 10 step routine, now come in 2 simple bottles. We’ve taken out the guesswork and created a routine that makes sure each ingredient is working together for your skin instead of overwhelming it. Our products are formulated with science-backed ingredients at the core of Korean skincare including, garden root extract, lespedeza capitata, rice bran extract, and hyaluronic acid.
Made in Los Angeles
Because every health guru and new green juice trend comes from LA. We take aspects of the laid back LA lifestyle and want to make you look like someone that goes on hikes, glows from the LA sun and drinks their green juice (without having to do any of it and from the comfort of your bathroom vanity). We’re proud to stir the pot in our factory right outside of Los Angeles.
Based in New York
We have formulated these products with the on-the-go, New Yorker we all know and love in mind. Running late for that 9am meeting? Wired on too much coffee? Rushing to grab a drink with friends? Can’t remember a life without stress? Well we’re here to alleviate some of that stress and give you solutions that work for you and your life. Because we all have a little bit of that New Yorker inside of us.