SCIENCE FIRST, BRAND SECOND
SKINCARE SHOULDN’T BE COMPLICATED
Grueling work schedules, glaring iPhone screens, and sleepless nights aren’t going away anytime soon. Time is our most precious commodity, but most multi-step skincare routines would make it seem otherwise. We took the guesswork out of skincare by making sure that each ingredient is at a specific percentage, pH balanced, and can live happily with each other and on your skin. Guess what—your 10 step routine just took 30 seconds to swipe on your skin. Not only do we want to save you time, but we want to save your skin. Layering multiple different products for multiple skin concerns can have the ability to overwhelm your skin when they are formulated to stand alone. Each ingredient included in THE ROUTINE is carefully selected in the right %s to work together synergistically to help heal skin concerns all at once gentle enough for the most sensitive skin. So there is no need for you to play chemist in your bathroom, we've got our chemists and dermatology researchers in LA for that ☺
MODERN PROBLEMS REQUIRE MODERN SOLUTIONS
If you’ve ever wondered why exactly your skin is less than glowing after either staying up until or waking up at 4AM, you’re not alone. In fact, if you wondered enough, you could have won the 2017 Nobel Prize in Physiology in Medicine which was awarded for research on circadian rhythms of each organ of your body. It turns out your circadian rhythm in your skin automates processes like DNA and barrier repair, secreting oil, rebuilding your collagen, and loads of other processes—making sure they happen at the right time in the right amount. Late nights, mismatched sleep schedules, and you guessed it, blue light, which actually penetrates deeper into your skin than UV light, throws off your skin’s circadian rhythm. One of our star ingredients, lespedeza capitata, included in both the RISE and REST serums, goes in to naturally emulate skin cells’ ability to resynchronize and regulate rhythm-dependent biological functions such as skin hydration, detoxification, and essential repair pathways. RISE and REST also are exploding with powerful topical antioxidants, such as ergothioneine, vitamin c, ferulic acid, garden sprout extract, superfruit extract, and more to protect and support skins natural detoxification pathways against free radical build up that occurs with drinking alcohol, sugar, browned foods, and smoking. Living in a city is fun, but skin barrier dysfunction is not. Our skin barrier is one of the most important things when it comes to having healthy skin. We think about our barrier not only in terms of what we formulate with, but how we formulate. We have ingredients like cotton stem cells and rosemary extract, to strengthen our barrier acting like a second skin, protecting against air pollution and inflammation. We have also formulated our RISE and REST serums together to specifically give you the actives you need at the right time in the right %s to support a healthy skin barrier, without overwhelming it or stripping it away. RISE and REST works with your natural skin repair pathways to help heal your skin from within.
ALL 4AM PRODUCTS ARE VEGAN, CRUELTY FREE, PH BALANCED, DERMATOLOGIST TESTED, AND FREE OF ALL HARMFUL INGREDIENTS WE WOULDN’T WANT TO PUT ON OUR SKIN AND DEFINITELY NOT YOURS.
PEER REVIEWED RESEARCH WE’RE INSPIRED BY:
Lyons, Alexis B et al. “Circadian Rhythm and the Skin: A Review of the Literature.” The Journal of Clinical and Aesthetic Dermatology vol. 12,9 (2019): 42-45. Pastorino, Giulia, et al. “Biological activities of the legume crops Melilotus officinalis and Lespedeza capitata for skin care and pharmaceutical applications.” Industrial Crops and Products 96 (2017): 158-164. Torloni, Liliana, et al. “16311 Protective effects of an active complex against unbalanced biomarkers induced by infrared-A radiation, blue light, and heavy metals: An integral approach of skin aging.” Journal of the American Academy of Dermatology 83.6 (2020): AB175. Campiche, Remo, et al. “Pigmentation effects of blue light irradiation on skin and how to protect against them.” International Journal of Cosmetic Science 42.4 (2020): 399-406. Coats, Jahnna G., et al. “Blue Light Protection, Part I—Effects of blue light on the skin.” Journal of Cosmetic Dermatology 20.3 (2021): 714-717. Vierkötter, et al. "Airborne particle exposure and extrinsic skin aging." Journal of Investigative Dermatology 130 (2010): 2719-2726. Mascré, et al. "Distinct contribution of stem and progenitor cells to epidermal maintenance." Nature 489, no. 7415 (2012): 257-262.