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MEET THE ROUTINE

4AM

MEET THE ROUTINE

Low maintenance skincare for high maintenance skin. Research-backed active ingredients delivered right when you skin needs them.

4AM

Low maintenance skincare for high maintenance skin.

EYEMASKS BUILT FOR LATE NIGHTS + EARLY MORNINGS

8 hours of sleep without the 8 hours of sleep.

EYEMASKS BUILT FOR LATE NIGHTS + EARLY MORNINGS

4AM

8 hours of sleep without the 8 hours of sleep.

As Seen In

Our Roots

SCIENCE FIRST, BRAND SECOND

SKINCARE SHOULDN’T BE COMPLICATED

Grueling work schedules, glaring iPhone screens, and sleepless nights aren’t going away anytime soon. Time is our most precious commodity, but most multi-step skincare routines would make it seem otherwise. We took the guesswork out of skincare by making sure that each ingredient is at a specific percentage, pH balanced, and can live happily with each other and on your skin. Guess what—your 10 step routine just took 30 seconds to swipe on your skin. Not only do we want to save you time, but we want to save your skin. Layering multiple different products for multiple skin concerns can have the ability to overwhelm your skin when they are formulated to stand alone. Each ingredient included in THE ROUTINE is carefully selected in the right %s to work together synergistically to help heal skin concerns all at once gentle enough for the most sensitive skin. So there is no need for you to play chemist in your bathroom, we've got our chemists and dermatology researchers in LA for that ☺

MODERN PROBLEMS REQUIRE MODERN SOLUTIONS

If you’ve ever wondered why exactly your skin is less than glowing after either staying up until or waking up at 4AM, you’re not alone. In fact, if you wondered enough, you could have won the 2017 Nobel Prize in Physiology in Medicine which was awarded for research on circadian rhythms of each organ of your body. It turns out your circadian rhythm in your skin automates processes like DNA and barrier repair, secreting oil, rebuilding your collagen, and loads of other processes—making sure they happen at the right time in the right amount. Late nights, mismatched sleep schedules, and you guessed it, blue light, which actually penetrates deeper into your skin than UV light, throws off your skin’s circadian rhythm. One of our star ingredients, lespedeza capitata, included in both the RISE and REST serums, goes in to naturally emulate skin cells’ ability to resynchronize and regulate rhythm-dependent biological functions such as skin hydration, detoxification, and essential repair pathways. RISE and REST also are exploding with powerful topical antioxidants, such as ergothioneine, vitamin c, ferulic acid, garden sprout extract, superfruit extract, and more to protect and support skins natural detoxification pathways against free radical build up that occurs with drinking alcohol, sugar, browned foods, and smoking. Living in a city is fun, but skin barrier dysfunction is not. Our skin barrier is one of the most important things when it comes to having healthy skin. We think about our barrier not only in terms of what we formulate with, but how we formulate. We have ingredients like cotton stem cells and rosemary extract, to strengthen our barrier acting like a second skin, protecting against air pollution and inflammation. We have also formulated our RISE and REST serums together to specifically give you the actives you need at the right time in the right %s to support a healthy skin barrier, without overwhelming it or stripping it away. RISE and REST works with your natural skin repair pathways to help heal your skin from within.

OUR STANDARDS

ALL 4AM PRODUCTS ARE VEGAN, CRUELTY FREE, PH BALANCED, DERMATOLOGIST TESTED, AND FREE OF ALL HARMFUL INGREDIENTS WE WOULDN’T WANT TO PUT ON OUR SKIN AND DEFINITELY NOT YOURS.

PEER REVIEWED RESEARCH WE’RE INSPIRED BY:

Lyons, Alexis B et al. “Circadian Rhythm and the Skin: A Review of the Literature.” The Journal of Clinical and Aesthetic Dermatology vol. 12,9 (2019): 42-45. Pastorino, Giulia, et al. “Biological activities of the legume crops Melilotus officinalis and Lespedeza capitata for skin care and pharmaceutical applications.” Industrial Crops and Products 96 (2017): 158-164. Torloni, Liliana, et al. “16311 Protective effects of an active complex against unbalanced biomarkers induced by infrared-A radiation, blue light, and heavy metals: An integral approach of skin aging.” Journal of the American Academy of Dermatology 83.6 (2020): AB175. Campiche, Remo, et al. “Pigmentation effects of blue light irradiation on skin and how to protect against them.” International Journal of Cosmetic Science 42.4 (2020): 399-406. Coats, Jahnna G., et al. “Blue Light Protection, Part I—Effects of blue light on the skin.” Journal of Cosmetic Dermatology 20.3 (2021): 714-717. Vierkötter, et al. "Airborne particle exposure and extrinsic skin aging." Journal of Investigative Dermatology 130 (2010): 2719-2726. Mascré, et al. "Distinct contribution of stem and progenitor cells to epidermal maintenance." Nature 489, no. 7415 (2012): 257-262.

OUR STORY

Welcome all skinimalists. We believe that having good skin isn’t about the number of products in your bathroom. Yes, we’re a skincare brand, telling you to do less skincare. Crazy, right? Because we focus on you, not our pockets. Layering on product after product isn’t just tedious, it’s detrimental. Ingredients that haven’t been formulated specifically to work together, can end up fighting with each other rather than fighting for your skin. That’s why we set out to create all-in-one products, luxurious enough to replace the majority of your routine. Do more for your skin, by doing less.

OUR STORY

NO SACRIFICES JUST SKINCARE

Keep your bad habits. We’re tired of being told that a perfect skincare routine must come at the expense of enjoying life’s guilty pleasures. We’re not here asking you to sacrifice your lifestyle, we’re here to provide low maintenance care for high maintenance skin. So go ahead. Eat your carbs, drink your wine, get home at 4am, because we got you. We’ll see you after the function ☺︎

NO SACRIFICES JUST SKINCARE

OUR VALUES

We were inspired by the lives of those around us, with some of our biggest inspiration coming from nightlife. As we built 4AM we wanted to ensure that whether we were working until 4AM or staying out until 4AM, we were also building up communities that have done so much to inspire us. Much of the vibrancy of club culture can be traced back to diverse members of the LGBTQ+ community, so we have decided to donate a portion of every order to The Center to be able to give back to those who have already given so much to us.

Established in 1983, New York City’s Lesbian, Gay, Bisexual & Transgender Community Center empowers people to lead healthy, successful lives. The Center celebrates diversity and advocates for justice and opportunity. Each year, The Center welcomes more than 300,000 visits to our building in the West Village neighborhood of Manhattan from people who engage in our life-changing and life-saving activities.

OUR VALUES

LET SKINCARE BE OUR PASSION, SO YOU CAN PURSUE YOURS

4AM started when we realized that despite our very different lives, we were still searching for the same thing when it came to skincare. Sabrina, a skincare and beauty influencer and medical school student, had shelves worth of product, but spent hours researching ingredient lists in order to find a routine that actually worked. And when she did, the number of products would barely fit in her carry-on. Jade was working on Wall Street and tired of being sold multi-step routines that weren’t compatible with her long hours and hectic lifestyle. On top of it all, we were tired of skincare brands telling us what we wanted rather than listening to what we needed. 4AM was inspired by the exciting lives of those around us, and we can’t wait to be inspired by you too! Xx Sabrina and Jade

LET SKINCARE BE OUR PASSION, SO YOU CAN PURSUE YOURS